Every investment should create measurable impact.
Across cities, organisations invest millions in public spaces, infrastructure, mobility, safety, community programmes and urban development. Yet one question remains difficult to answer.
Is it making a difference?
Traditional monitoring often relies on surveys, inspections and periodic reporting. HeadsUp provides continuous community reporting that helps organisations understand what is changing, how people experience places and where greater impact can be achieved.
Reporting from the people who use these places daily.
Of the Improved Cities Framework™ monitored per place.
Lived experience captured, verified and structured into data organisations can report on.
What HeadsUp helps organisations measure
Instead of measuring projects alone, HeadsUp measures how people experience the places those projects are designed to improve. Using our Improved Cities Framework™, we monitor ten interconnected layers that shape inclusive, safe, resilient and sustainable cities.
Working streetlights, dark corners, tree cover blocking light, lit routes, lighting near taxi ranks, bus stops, residences and public spaces.
Visible patrols, security guards, CCTV, emergency response, active streets, safer crossings, natural surveillance, safe waiting areas.
Bins, illegal dumping, overflowing bins, street sweeping, smells, blocked drains, litter hotspots.
Sidewalks, crossings, traffic calming, public transport access, parking, cycling, disability access, wayfinding.
Toilets, benches, shade, water points, charging points, Wi-Fi, public taps, rest areas.
Electricity, backup power, water outages, load-shedding impact, stormwater, flooding, heat, shade.
Shops, informal traders, cafés, services, events, specials, operating hours, queues, footfall.
Events, sport, markets, running clubs, culture, recreation, night-time activity, community gatherings.
Women's safety, youth access, disability access, affordability, community voice, who feels welcome or excluded.
Who is responsible, escalation channels, maintenance turnaround, municipal/BID/private-owner response.
Community-powered monitoring
Every day, thousands of decisions are made in cities. Communities experience these changes first.
Instead of waiting for annual surveys, HeadsUp captures these everyday observations through continuous community reporting, transforming lived experiences into measurable evidence.
To create improved cities where people move with confidence, businesses thrive, infrastructure is well maintained and communities enjoy a higher quality of life.
To help organisations monitor, evaluate and improve projects and initiatives that strengthen cities by transforming community experiences into trusted evidence for better decision-making.
Helping organisations measure progress towards SDG 11
Sustainable Development Goal 11 calls for cities and communities that are:
HeadsUp helps organisations measure their contribution towards these outcomes using continuous community reporting, place monitoring and impact measurement. Rather than simply supporting SDG 11, we provide the evidence organisations need to demonstrate progress.
Built with communities. Designed for organisations.
The same community that helps people know what's happening before they go also creates valuable evidence that helps organisations understand cities. As people share updates about the places they use every day, HeadsUp builds a continuously evolving picture of how cities are changing.
Working alongside organisations improving cities
We're proud to work alongside organisations that believe better decisions create improved cities. Together we're building new ways to monitor, evaluate and strengthen communities through trusted community reporting.
Ready to measure what matters?
Whether you're improving a precinct, managing public infrastructure, evaluating a community programme or measuring progress towards SDG 11, HeadsUp provides the evidence needed to make better decisions.
Help make the unseen visible.
HeadsUp helps young people move through the city with live local knowledge from the people already there. Every signal, alert, local gem and confirmation helps the next person move with more clarity.
Community signals captured
Places now visible that weren't before
Independent peer confirmations
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